Our story began when our 7 year old daughter participated in a 'Shark Tank' like competition at her after school program. It was largely an exercise so the kids could understand the process of taking an idea to a product and then to market. The idea her team came up with was of a Seed that when planted would yield a rainbow colored flower!. Needless to say that the 'Sharks' weren't going to invest in that but she got hooked onto this idea of coming up with a product and selling it to people. 

 

We embarked on a quest to find that product and after researching and discussing many different things landed on the trendy and functional bags for that quintessential woman. Whether you use them for work, school or just making a statement the bag is an able ally that melds everyday function and utility with sleek, fashionable and trendy in perfect harmony. 

 

We are excited about bringing our idea to you and hope that you can feel our sense of pride and effort as you go through your day with an ethneecity bag as your companion.